Koi Fitness // E-Commerce Solution Case Study

May 8, 2012 | Posted in Fitness, Healthcare, Sports and tagged , , , , ,

Koi Fitness is the Bay Area’s premier Boot Camp style training outfit; in late 2011, Somethumb was hired to conduct a web design, development, and multimedia integration that included the creation of an automated scheduling system

The Problem
Nearly 900 patrons of Koi Fitness, in order to schedule and pay for classes, followed a process that required an in-person or telephone interaction with a Koi Fitness staff member. The company sought to create an automatic scheduling system that would reduce the time and effort required by an employee to perform a scheduling function.

The Solution
Somethumb customized and implemented a scheduling system that allows students to create online IDs, schedule and pay for Koi Fitness classes in real time. Plus, after their first session, they can log in and see a charted progress of their fitness goals and measurements from the beginning of their first class to the last day of that session. Sign up again, and again, and again, and see comparisons of ALL your sessions!

The Result
Koi Fitness saw a 17% jump in overall enrollments in the 6 months subsequent to the Somethumb redesign, and found that 6% of students had already switched to the new scheduling system. Savings from reduced staffing needs equated to 25 hours per month, creating a project break-even of 5 months and generating a positive ROI of $500 per month.

Koi Fitness Boot Camp

Somethumb Web Design has completed the new Koi Fitness website! Now you can register and pay for boot camp fitness classes online. It’s a great way to work off those holiday treats.

Check it out at www.koifitness.com

About Scott Weiss

Scott Weiss is the founder of Somethumb, a creative services agency focused on web design and development. "Like" us on Facebook, Follow us on Twitter, "Plus-One" us on Google+, "Connect" with us on LinkedIn, and view our portfolio on Somethumb.com.

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