LPS (Leland, Parachini, Steinberg, Matzger & Melnick, LLP.) is an established, highly regarded law firm based in San Francisco. Created in 1900, it is a full service law firm. Its clients consist of businesses and individuals who are in need of representation for professional, economic or personal reasons. Their areas of expertise include: General Counsel Services; Business & Corporate Transactions; Banking & Finance; Intellectual Property; Estate Planning, Trusts & Wills; and Family Law.
LPS wanted to streamline their existing website, making it easier for clients to access pertinent information about the firm’s areas of practice and highly skilled attorneys. This would add to the relatability of the website. They also wanted to improve maneuverability to make the overall navigation process simpler and more user-friendly. Most importantly, they wanted to keep the general feel of the existing site, as it reflected their firm’s Bay Area roots, but freshen up the look.
An important new feature that Somethumb’s designers developed was a customized WordPress platform that LPS’s internal website administrators can access to create relationships with attorneys and their areas of practice. On the first page of the People section, they created a listing of all the lawyers with photos, contact information and the ability to drill down to their individual Bios.
Additionally, the maneuverability around the site was made more straightforward, with fewer headings on the home page and elsewhere, as well as fewer drill-downs. The team added an overall home page tag line that reads, “A Tradition of Excellence”, to highlight the firm’s stellar reputation and longevity.
The site overall retained its original feel, but the home page was streamlined and given a cleaner look. Several photographs on the page were scaled down to one – a picture of a sailboat on the Bay near the Golden Gate Bridge. This photo ties the firm to its roots in San Francisco, and gives a sense of “smooth sailing” ahead.
John Sorenson, a lawyer for the firm, worked with CEO Scott Weiss and the Somethumb team on the website redesign. “I wanted a complete overhaul of the site,” John explained. “To me, the look was outdated, and the movement through the site was not intuitive.” In terms of what he wanted to change about the website in general he explained, “My goal was to give the site a snap-shot feel. I didn’t want people to have to scroll down to search for things. I also wanted the processes and click-throughs to be intuitive.”
Asked about the different areas within the site, John noted the way the People area turned out. He stated that the section was set out easily; pictures of the lawyers were all on one page and had their areas of practice and email information right there. In the Practices area, there are no excess click-throughs which he also found beneficial. “It’s easy to see who works in what practice areas now,” he concluded. Also, every page now had a theme that could be easily recognized.
Overall, Sorenson felt that the final product was very good. “It’s easy to be on the site now,” John explained. “The site is streamlined and attractive as a result.”