Author Archives: Scott Weiss
“Lifestyles” Marketing Is a Great Way to Connect
February 10, 2015 | Posted in B2B, Lifestyle and tagged Brand, Lifestyle, Marketing, Multimedia Integration, Planning
Recently, marketers have found that people will visit websites that cater to a potential customer’s believed lifestyle or the lifestyle they wish to have. They may want a good or service that will fit into the world they see themselves living in. If a product is aligned with that perceived sense of self, there is … Continue reading
What’s Trending in Brand Advocacy
January 13, 2015 | Posted in Apparel, B2B, Fitness, Sports and tagged Brand, Lifestyle, Marketing, Partnerships, Strategy
Building a good brand requires a lot of soul searching. Bringing a company’s clarity of purpose to employees and clients is often lacking, but is very important to do today. If customers believe they are understood and can support a company’s vision, they will more than likely spread the word about the business. Brand advocacy … Continue reading
Trade Associations Can Drive Business Your Way
December 9, 2014 | Posted in B2B and tagged Corporate Identity, Marketing, Strategy
Did you know there is an association for virtually every business out there? There’s even an association for association staff (American Society of Association Executives or ASAE). Trade associations offer some great opportunities for members to make important connections with potential clients and meet people who are in the same line of business. Many associations … Continue reading
My Website is Great and Really Worth Reading!!
November 11, 2014 | Posted in B2B and tagged Corporate Identity, Marketing, Strategy
Did I grab you with that headline? Does it entice or invite? Is there anything that tells you anything about my services or products? I didn’t think so. In fact, part of the challenge with writing website copy is being able to convey valuable and pertinent information, and being able to do so in a … Continue reading
LPS Law // Web Design Case Study
October 14, 2014 | Posted in Legal and tagged Case Study, Web Design, Web Development, WordPress
LPS (Leland, Parachini, Steinberg, Matzger & Melnick, LLP.) is an established, highly regarded law firm based in San Francisco. Created in 1900, it is a full service law firm. Its clients consist of businesses and individuals who are in need of representation for professional, economic or personal reasons. Their areas of expertise include: General Counsel … Continue reading
Uncluttered Websites Show Companies in Their Best Light
September 9, 2014 | Posted in Apparel, Fashion, Professional Services, Retail and tagged Corporate Identity, Photography, Web Design
Question: Why is it important to have a straightforward, uncluttered website? After all, shouldn’t prospective clients learn all about what a company has done to serve all its clients, so they can make a strong determination online about whether or not to buy the goods and/or services offered? Actually, the answer is no, and I’ll … Continue reading
Lock it Down – Securing Your Website Today
August 12, 2014 | Posted in B2B, Technology and tagged Hosting, Security, Strategy
Why Do I Need Security? You may believe that if you are not a retail website or don’t otherwise have the type of sensitive information typically sought out by criminals, you need not worry much about securing your website. But today’s attackers have evolved along with technology to the point where credit card numbers or … Continue reading
Mission Hospice // Web Design Case Study
July 8, 2014 | Posted in Healthcare, Non-Profit and tagged Case Study, Web Design, WordPress
When Mission Hospice needed to update their website, they knew exactly what they wanted in the new design. Since 1979, this non-profit organization has been dedicated to providing comfort, compassion and support to San Mateo residents who are facing terminal or life limiting illnesses. They wanted their website to serve as an extension of this … Continue reading
A Sports Vision Company Gets an Eye-Catching New Look
June 10, 2014 | Posted in Apparel, Fashion, Fitness, Sports, Technology and tagged Case Study, E-commerce, Mobile Design, Photography, Responsive Design, WordPress
High Balance manufactures a line of high performance sports eyewear that look as good as they perform. Yet despite their good looks, the website for this fashion-forward company would hardly have warranted a second glance. With little more than a two-page online brochure, their original website was both limited and uninviting, not only in esthetics … Continue reading
Precision Marketing: Look here, The light is better!
May 13, 2014 | Posted in B2B and tagged Marketing, Planning
“Sir, are you sure you dropped your keys here?” “No, no, I heard them fall about a block away,” “Then why on earth are you searching for them here?” “Well, because the light is so much better!” We’ve all heard one version or another of that story over the years and it always draws a … Continue reading
The Well Dressed Website (Why Visual Content Matters to Website Design)
April 1, 2014 | Posted in B2B, Software & Services, Technology and tagged Corporate Identity, Multimedia Integration, Photography, Web Design
When it comes to your website, image really is everything. The old adage about a picture being worth a thousand words holds truer today than it ever has. But that’s just the beginning of the story. You already know that it’s imperative that your web design contain some well-chosen imagery to enhance its visual appeal. … Continue reading
Breaking Up is Hard to Do (How to Recover from Losing a Client)
March 11, 2014 | Posted in B2B and tagged Strategy
“This isn’t working out.” No matter who they’re coming from or what the context, those are four simple words no one wants to hear. At a minimum, they indicate that something is very wrong; more often than not, they signify the end of a relationship. And whether that relationship is with your high school crush … Continue reading
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