Experience is Key: 3 Reasons for Hiring a High-Quality Web Developer

April 9, 2013 | Posted in B2B, Software & Services, Technology and tagged , , , ,

With so many web service providers charging bottom dollar, why shouldn’t you hire someone from a classifieds site like Craigslist? It may feel insane to choose an expensive provider when the cheap labor force seems bottomless. But, in the web development market, you get what you pay for. And we can explain why. Providers tend … Continue reading

WooCommerce + WordPress (Why We Like It)

March 12, 2013 | Posted in B2B, Media, Retail, Technology and tagged , , , , , ,

It’s official. We’ve been wooed by WooCommerce, the e-commerce suite we love to use. It’s made specifically for WordPress. It’s customizable. It’s versatile. It’s seamless. It’s changed the way Somethumb helps clients do business. Customization.  Hosted solutions typically limit business owners to template designs and layouts, which impacts not only the look and feel of … Continue reading

Dermaplus // Rebranding, Web Site Redesign, and Print Campaign

February 26, 2013 | Posted in Fashion, Healthcare and tagged , , , , , , , ,

Dermaplus is a San Francisco-based, neighborhood skin and body spa that has been delivering beautiful skin to clients in the Marina/Cow Hollow district since 2001. Dermaplus approached SomeThumb Web Design & Development in the fall of 2012 for help with updating its web site and overall brand presentation–the project is a good example of SomeThumb’s … Continue reading

3 Reasons To Step Up Your Online Game, And To Do It Right Now

February 12, 2013 | Posted in Software & Services, Technology and tagged , , , , ,

We get it. Your web site needs some work, but you’re holding off until you can spare the money. We know it doesn’t grow on trees, and that you can think of fifty other ways to invest in your business. But we can think of a few reasons why you should take updating your web … Continue reading

2for1golf // Cyber Monday Case Study (Marketing Strategy)

January 15, 2013 | Posted in Retail, Sports and tagged , , , ,

2for1golf.com is an online retailer targeted to busy enthusiasts who want straightforward access to the best deals and the most savings at nearly 350 premier golf courses throughout California, Nevada, Hawaii, Oregon, Utah and Arizona. During its initial work for the company, SomeThumb designed a site optimized for the effective display of a wide product … Continue reading

Cyber Monday has come and gone. What have we learned?

December 11, 2012 | Posted in Retail and tagged , , ,

Many businesses wish to benefit from Cyber Monday promotions, but waiting until October to queue up November sales events makes for planning that is way too late. Well-executed post-Thanksgiving sales events—whether Black Friday, Small Business Saturday, Cyber Monday, or Giving Tuesday—require forethought that begins much earlier in the year. Tip #1: Start early and know … Continue reading

Creating a Fresh Brand Identity, and Making it Last

November 13, 2012 | Posted in B2B, Media, Mobile, Retail, Social Media and tagged , , , , ,

Fresh. Sharp. Impactful. Every modern brand wants to make the same impression on its users online. Yet, pleasing users by giving them the experience they expect can come at the expense of showcasing newer, better, features that you’re hoping they’ll come to like. Here’s some advice for creating an intuitive user experience while still putting … Continue reading

Getting Better Results With Smart Web Development

October 9, 2012 | Posted in B2B, Media, Mobile, Software & Services, Technology and tagged , , , ,

What comes to mind when you think of a web developer? A Red Bull-slogging twenty-something, hovering over a keyboard, cranking code? The coding (and, often, the Red Bull) are critical to building great web sites; but when it comes to development, strategy is every bit as important as production. Great developers go beyond creating sites … Continue reading

No Patience For Planning? No Problem?

September 11, 2012 | Posted in Mobile, Social Media, Technology and tagged , ,

No more Mapquest. No more triangulating among friends.  No more lengthy text conversations. No more wondering who’s around to meet up, where, and when. No more wishing it were easier to meet new people. Not with smartphone apps that have changed the face of meeting up with old and new friends. Have you heard of … Continue reading

Direct E-mail Marketing, Choosing a Service Provider

August 14, 2012 | Posted in Media, Software & Services and tagged , ,

We already decried the merits of e-mail marketing. We talked about how cheap, fast, and effective it is. If you’re ready to get on track and need a few tips, we can get you started with a comparison of some well-known service providers: Mail Chimp.  If you’re just looking for a mail solution, Mail Chimp … Continue reading

E-mail Marketing. It’s cheap, effective and profitable!

July 10, 2012 | Posted in B2B, Media, Software & Services and tagged ,

Don’t write off e-mail marketing yet. E-mail marketing still works; and often at costs and conversion rates that rival those of competitors. Continue reading

Responsive Web Design is Responsible Web Design

June 12, 2012 | Posted in Mobile and tagged , , , , ,

It takes a lot of extra effort—more thoughtfulness, structure, and development—so is responsive web design really worth it?  Do its benefits outweigh its costs?  Is it right for your organization?  The answer to all three questions is a resounding “yes.” Responsive web design, simply put, is the act of creating device-neutral pages that do not … Continue reading

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