Category Archives: B2B

“Lifestyles” Marketing Is a Great Way to Connect

February 10, 2015 | Posted in B2B, Lifestyle and tagged , , , ,

Recently, marketers have found that people will visit websites that cater to a potential customer’s believed lifestyle or the lifestyle they wish to have. They may want a good or service that will fit into the world they see themselves living in. If a product is aligned with that perceived sense of self, there is … Continue reading

What’s Trending in Brand Advocacy

January 13, 2015 | Posted in Apparel, B2B, Fitness, Sports and tagged , , , ,

Building a good brand requires a lot of soul searching. Bringing a company’s clarity of purpose to employees and clients is often lacking, but is very important to do today. If customers believe they are understood and can support a company’s vision, they will more than likely spread the word about the business. Brand advocacy … Continue reading

Trade Associations Can Drive Business Your Way

December 9, 2014 | Posted in B2B and tagged , ,

Did you know there is an association for virtually every business out there? There’s even an association for association staff (American Society of Association Executives or ASAE). Trade associations offer some great opportunities for members to make important connections with potential clients and meet people who are in the same line of business. Many associations … Continue reading

My Website is Great and Really Worth Reading!!

November 11, 2014 | Posted in B2B and tagged , ,

Did I grab you with that headline? Does it entice or invite? Is there anything that tells you anything about my services or products? I didn’t think so. In fact, part of the challenge with writing website copy is being able to convey valuable and pertinent information, and being able to do so in a … Continue reading

Lock it Down – Securing Your Website Today

August 12, 2014 | Posted in B2B, Technology and tagged , ,

Why Do I Need Security? You may believe that if you are not a retail website or don’t otherwise have the type of sensitive information typically sought out by criminals, you need not worry much about securing your website. But today’s attackers have evolved along with technology to the point where credit card numbers or … Continue reading

Precision Marketing: Look here, The light is better!

May 13, 2014 | Posted in B2B and tagged ,

“Sir, are you sure you dropped your keys here?” “No, no, I heard them fall about a block away,” “Then why on earth are you searching for them here?” “Well, because the light is so much better!” We’ve all heard one version or another of that story over the years and it always draws a … Continue reading

The Well Dressed Website (Why Visual Content Matters to Website Design)

April 1, 2014 | Posted in B2B, Software & Services, Technology and tagged , , ,

When it comes to your website, image really is everything. The old adage about a picture being worth a thousand words holds truer today than it ever has. But that’s just the beginning of the story. You already know that it’s imperative that your web design contain some well-chosen imagery to enhance its visual appeal. … Continue reading

Breaking Up is Hard to Do (How to Recover from Losing a Client)

March 11, 2014 | Posted in B2B and tagged

“This isn’t working out.” No matter who they’re coming from or what the context, those are four simple words no one wants to hear. At a minimum, they indicate that something is very wrong; more often than not, they signify the end of a relationship. And whether that relationship is with your high school crush … Continue reading

Transend Corporation // Web Design, eCommerce Solution Case Study

February 11, 2014 | Posted in B2B and tagged , , , , ,

After over 25 years in the business, few understand change – and the importance of all the details involved – better than Transend Corp. This Silicon Valley-based email company has turned email migration into an art form, successfully converting over 20 million mailboxes for large and small organizations spanning the globe. Transend Corp. attributes their … Continue reading

Why a Boutique Web Design Firm May Be Right for You

December 9, 2013 | Posted in B2B and tagged

There’s no denying it, the time has come. You have outgrown your current website – it no longer adequately reflects who you are, what you do, or the image you want your company to project. Perhaps it never did. You’re ready to take the next step, to invest in a new design that will refresh … Continue reading

3 WordPress Tricks you MUST Know!

September 10, 2013 | Posted in B2B, Technology and tagged , ,

WordPress isn’t just used for blogging anymore. Downloaded and installed on your hosting platform, it’s a fully-developed open-source CMS software tool. Written in PHP, it’s tremendously customizable, contains useful built-in functions, and developers can “hook” into the software and create “plugins” which enhance functionality. But as with any software, there are suggested requirements and a … Continue reading

Part III: It’s Time to Make the Right Decision About Mobile Design

July 23, 2013 | Posted in B2B, Technology and tagged , , , ,

We get it. Compared to traditional site design initiatives, adaptive and responsive design projects can feel enormous—they require more time, more budget, and they seem to provide more than you might think you need today. This is Part III of a weekly 3-part series focusing on Mobile Design, targeted at specific devices and contexts, and whether … Continue reading

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