Category Archives: B2B

Part II: When is Adaptive Design Better than Responsive Design?

July 16, 2013 | Posted in B2B, Technology and tagged Marketing, Mobile Design, Planning, Responsive Design, Strategy, Web Development

Most web design or marketing agencies you speak with nowadays will try to sell you on Responsive Design. This isn’t bad advice, per se—responsive design does present the most robust architecture available to make web sites viewable on any size screen by using fluid layouts, flexible image formats and scalable typography. Yet, realistically, making it … Continue reading →

Part I: How to Know Whether Your Site Desperately Needs Mobile

July 9, 2013 | Posted in B2B, Technology and tagged Marketing, Mobile, Planning, Strategy

Tablets. Smartphones. Google Glass. The world seems obsessed with devices. Marketers would have you believe that your very survival depends on being fully-integrated with mobile. But, is that really true? We’re launching a weekly 3-part series focusing on Mobile Design and whether it’s right for your business. There is an answer. It’s not necessarily yes. … Continue reading →

How Web Clients Can Help Control Project Costs and Timelines

June 11, 2013 | Posted in B2B and tagged Planning, Strategy

We’ll tell you a secret: nearly every web services provider sizes prospective clients up before creating an estimate. Experienced firms know that prospective clients who seem organized, decisive, and savvy, up-front, are more likely to see their projects run on time and on budget—clients like this get better pricing. Similarly, prospective clients who seem unfocused, … Continue reading →

Experience is Key: 3 Reasons for Hiring a High-Quality Web Developer

April 9, 2013 | Posted in B2B, Software & Services, Technology and tagged E-commerce, jQuery, PHP Programming, Web Development, WordPress

With so many web service providers charging bottom dollar, why shouldn’t you hire someone from a classifieds site like Craigslist? It may feel insane to choose an expensive provider when the cheap labor force seems bottomless. But, in the web development market, you get what you pay for. And we can explain why. Providers tend … Continue reading →

WooCommerce + WordPress (Why We Like It)

March 12, 2013 | Posted in B2B, Media, Retail, Technology and tagged E-commerce, Multimedia Integration, PHP Programming, Search Engine Optimization, Web Design, Web Development, WordPress

It’s official. We’ve been wooed by WooCommerce, the e-commerce suite we love to use. It’s made specifically for WordPress. It’s customizable. It’s versatile. It’s seamless. It’s changed the way Somethumb helps clients do business. Customization. Hosted solutions typically limit business owners to template designs and layouts, which impacts not only the look and feel of … Continue reading →

Creating a Fresh Brand Identity, and Making it Last

November 13, 2012 | Posted in B2B, Media, Mobile, Retail, Social Media and tagged Corporate Identity, E-mail Campaigns, Marketing, Print Collateral, Strategy, Web Design

Fresh. Sharp. Impactful. Every modern brand wants to make the same impression on its users online. Yet, pleasing users by giving them the experience they expect can come at the expense of showcasing newer, better, features that you’re hoping they’ll come to like. Here’s some advice for creating an intuitive user experience while still putting … Continue reading →

Getting Better Results With Smart Web Development

October 9, 2012 | Posted in B2B, Media, Mobile, Software & Services, Technology and tagged Database Design, jQuery, PHP Programming, Strategy, Web Development

What comes to mind when you think of a web developer? A Red Bull-slogging twenty-something, hovering over a keyboard, cranking code? The coding (and, often, the Red Bull) are critical to building great web sites; but when it comes to development, strategy is every bit as important as production. Great developers go beyond creating sites … Continue reading →

E-mail Marketing. It’s cheap, effective and profitable!

July 10, 2012 | Posted in B2B, Media, Software & Services and tagged E-mail Campaigns, Marketing

Don’t write off e-mail marketing yet. E-mail marketing still works; and often at costs and conversion rates that rival those of competitors. Continue reading →

The (hopefully not) $64,000 question: how much does it really cost to build a web site?

March 13, 2012 | Posted in B2B and tagged Web Design, Web Development

Having a web site built is a little like choosing an engagement ring: the idea is to buy something so impressive that your partner (or your customer) will be charmed into saying ‘yes’. The diamond industry has helpfully nudged lovesick suitors toward two months’ salary as an advisable price for a ring. But what price … Continue reading →

Transend Corporation

February 14, 2012 | Posted in B2B, Software & Services and tagged ASP Programming, Database Design, jQuery, Web Design

Transend offers award winning email migration and conversion solutions that support virtually all email systems. Somethumb was chosen to redesign and develop their extensive website, with an emphasis on driving visitors to the Transend suite of products. The end result is an attractive and user-friendly website for the B2B market where key decision makers can … Continue reading →

Breslin Strategies Inc.

September 1, 2011 | Posted in Apparel, B2B, Professional Services and tagged E-commerce, jQuery, Multimedia Integration, Web Design, WordPress

Our redesign and development of Breslin Strategies Inc. features new technologies like jQuery and embedded video clips (via Vimeo). It is an e-commerce site with an integrated WordPress blog. Mark Breslin is in the fourth generation of a construction family and is the number one speaker in the nation on leadership, strategy and labor-management relations. … Continue reading →

Mitzel Group

September 1, 2011 | Posted in B2B, Legal and tagged Corporate Identity, E-mail Campaigns, Print Collateral, Web Design, WordPress

The Mitzel Group gives companies the tools to maximize the efficiency and creativity of its employees. Mitzel understands that the pathway to success for any company starts with the power of its workforce, and adds value by providing risk management solutions for employment law matters and human resources issues. Somethumb designed and developed Mitzel’s online … Continue reading →