Category Archives: Mobile
Creating a Fresh Brand Identity, and Making it Last
November 13, 2012 | Posted in B2B, Media, Mobile, Retail, Social Media and tagged Corporate Identity, E-mail Campaigns, Marketing, Print Collateral, Strategy, Web Design
Fresh. Sharp. Impactful. Every modern brand wants to make the same impression on its users online. Yet, pleasing users by giving them the experience they expect can come at the expense of showcasing newer, better, features that you’re hoping they’ll come to like. Here’s some advice for creating an intuitive user experience while still putting … Continue reading
Getting Better Results With Smart Web Development
October 9, 2012 | Posted in B2B, Media, Mobile, Software & Services, Technology and tagged Database Design, jQuery, PHP Programming, Strategy, Web Development
What comes to mind when you think of a web developer? A Red Bull-slogging twenty-something, hovering over a keyboard, cranking code? The coding (and, often, the Red Bull) are critical to building great web sites; but when it comes to development, strategy is every bit as important as production. Great developers go beyond creating sites … Continue reading
No Patience For Planning? No Problem?
September 11, 2012 | Posted in Mobile, Social Media, Technology and tagged Marketing, Multimedia Integration, Strategy
No more Mapquest. No more triangulating among friends. No more lengthy text conversations. No more wondering who’s around to meet up, where, and when. No more wishing it were easier to meet new people. Not with smartphone apps that have changed the face of meeting up with old and new friends. Have you heard of … Continue reading
Responsive Web Design is Responsible Web Design
June 12, 2012 | Posted in Mobile and tagged Database Design, jQuery, PHP Programming, Web Design, Web Development, WordPress
It takes a lot of extra effort—more thoughtfulness, structure, and development—so is responsive web design really worth it? Do its benefits outweigh its costs? Is it right for your organization? The answer to all three questions is a resounding “yes.” Responsive web design, simply put, is the act of creating device-neutral pages that do not … Continue reading
Run, don’t walk, toward mobile web site development
April 10, 2012 | Posted in Mobile and tagged jQuery, Search Engine Optimization, Web Development
Wondering whether your brand needs a mobile web site? Unless you are in one of the few industries catering to the (almost mythical, rarer than unicorns) smartphone-free customer demographic, the answer is a resounding yes, and we’re talking to you. Continue reading
Consider a Text Marketing Campaign
February 14, 2012 | Posted in Mobile and tagged E-mail Campaigns, Marketing, Strategy
Not sure whether to consider a text marketing campaign? Before making a decision, consider this—text marketing solves three critical problems not addressed by most other media: invitation, motivation, and effectiveness tracking. Invitation. Most companies that use text messaging use phone lists from their own databases or purchased phone lists targeted to the appropriate demographics. This … Continue reading
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