Category Archives: Retail

Uncluttered Websites Show Companies in Their Best Light

September 9, 2014 | Posted in Apparel, Fashion, Professional Services, Retail and tagged , ,

Question: Why is it important to have a straightforward, uncluttered website? After all, shouldn’t prospective clients learn all about what a company has done to serve all its clients, so they can make a strong determination online about whether or not to buy the goods and/or services offered? Actually, the answer is no, and I’ll … Continue reading

Two Cherries USA // Custom Website, eCommerce Solution Case Study

October 8, 2013 | Posted in Retail and tagged , , , ,

Overview Since 1858, Two Cherries has been making their woodworking and carving tools the old-fashioned way. Hand-forged in their Remscheid, Germany factory by skilled craftsmen using only the finest steel and time-honored methods, little has changed in the way these fine tools are produced in well over a century. The result is a tool line … Continue reading

Two Cherries Woodworking Tools

October 4, 2013 | Posted in Retail and tagged , , ,

Two Cherries is a hand-maker of fine, German tools. The company’s tools are still made in the same way in which they were made decades ago, in a factory in Remscheid—with the finest steel and by skilled craftsmen who work with diligence to deliver tools that customers are proud to own and love to work … Continue reading

WooCommerce + WordPress (Why We Like It)

March 12, 2013 | Posted in B2B, Media, Retail, Technology and tagged , , , , , ,

It’s official. We’ve been wooed by WooCommerce, the e-commerce suite we love to use. It’s made specifically for WordPress. It’s customizable. It’s versatile. It’s seamless. It’s changed the way Somethumb helps clients do business. Customization.  Hosted solutions typically limit business owners to template designs and layouts, which impacts not only the look and feel of … Continue reading

2for1golf // Cyber Monday Case Study (Marketing Strategy)

January 15, 2013 | Posted in Retail, Sports and tagged , , , ,

2for1golf.com is an online retailer targeted to busy enthusiasts who want straightforward access to the best deals and the most savings at nearly 350 premier golf courses throughout California, Nevada, Hawaii, Oregon, Utah and Arizona. During its initial work for the company, SomeThumb designed a site optimized for the effective display of a wide product … Continue reading

Cyber Monday has come and gone. What have we learned?

December 11, 2012 | Posted in Retail and tagged , , ,

Many businesses wish to benefit from Cyber Monday promotions, but waiting until October to queue up November sales events makes for planning that is way too late. Well-executed post-Thanksgiving sales events—whether Black Friday, Small Business Saturday, Cyber Monday, or Giving Tuesday—require forethought that begins much earlier in the year. Tip #1: Start early and know … Continue reading

Creating a Fresh Brand Identity, and Making it Last

November 13, 2012 | Posted in B2B, Media, Mobile, Retail, Social Media and tagged , , , , ,

Fresh. Sharp. Impactful. Every modern brand wants to make the same impression on its users online. Yet, pleasing users by giving them the experience they expect can come at the expense of showcasing newer, better, features that you’re hoping they’ll come to like. Here’s some advice for creating an intuitive user experience while still putting … Continue reading

MX1West Motorcycle Apparel

October 4, 2011 | Posted in Apparel, Retail, Sports and tagged , ,

MX1West offers customers exclusive motorcycle apparel from Europe, with brands like Ariete and Acerbis that are used by top pros such as Josh Strang, Quinn Cody, and Johnny Campbell. Somethumb designed and developed the website, utilizing jQuery for some cool slider effects. Ride On!

2 for 1 Golf

September 1, 2011 | Posted in Retail, Sports and tagged , , , ,

Designed and developed by Somethumb, 2for1Golf.com is a highly customized, integrated E-commerce application designed to make purchasing quick and simple for busy golf enthusiasts. The organized layout facilitates the viewing of numerous product offerings and multiple variations of product display pages. Customers are easily able to buy discount Online Coupons, join the Coupon Club, purchase … Continue reading

GreenFish

September 1, 2011 | Posted in Apparel, Environmental, Retail and tagged , ,

Being green while enjoying fishing means keeping a conservationist’s perspective on tackle, rods, and reels. GreenFish is a pro-fishing company that aims to increase knowledge of proper catch and release methods to help anglers cast their rods with a clear conscience. Somethumb developed a unique e-commerce solution that gives back to partnering non-profit organizations each … Continue reading

Isabelle Chase Studios

September 1, 2011 | Posted in Apparel, Retail and tagged , ,

Jewelry designer Isabelle Chase wanted an e-commerce site that would reflect her unique style. Somethumb redesigned her website, creating a striking artistic design with a custom shopping cart application that met her needs. The site includes functionality to allow shoppers not only to purchase jewelry but also to upload photos to create custom pieces. This … Continue reading

Inspire Empire

September 1, 2011 | Posted in Professional Services, Retail and tagged , , ,

In partnership with Duuplex, Somethumb developed this bright and energetic site dedicated to inspiring women. Along with a fetching new logo, the site combines an e-commerce application with a content management system through which users can register for workshops and events as well as purchase merchandise. The site administrator is able to track sales and … Continue reading

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