Category Archives: Sports

What’s Trending in Brand Advocacy

January 13, 2015 | Posted in Apparel, B2B, Fitness, Sports and tagged Brand, Lifestyle, Marketing, Partnerships, Strategy

Building a good brand requires a lot of soul searching. Bringing a company’s clarity of purpose to employees and clients is often lacking, but is very important to do today. If customers believe they are understood and can support a company’s vision, they will more than likely spread the word about the business. Brand advocacy … Continue reading →

High Balance

June 10, 2014 | Posted in Apparel, Fashion, Fitness, Sports, Technology and tagged E-commerce, Mobile Design, Photography, Responsive Design, WordPress

High Balance manufactures a line of high performance sports eyewear that look as good as they perform. With an eye toward reinvention, Somethumb developed a new website that would not only showcase and define High Balance and their spectacular line of eyewear, it would also innovate new and integrated functionality allowing for a well-deserved level … Continue reading →

A Sports Vision Company Gets an Eye-Catching New Look

June 10, 2014 | Posted in Apparel, Fashion, Fitness, Sports, Technology and tagged Case Study, E-commerce, Mobile Design, Photography, Responsive Design, WordPress

High Balance manufactures a line of high performance sports eyewear that look as good as they perform. Yet despite their good looks, the website for this fashion-forward company would hardly have warranted a second glance. With little more than a two-page online brochure, their original website was both limited and uninviting, not only in esthetics … Continue reading →

CrossFit Adventure

August 12, 2013 | Posted in Fitness, Healthcare, Sports and tagged Corporate Identity, PHP Programming, Web Design, WordPress

CrossFit Adventure delivers a unique, integrated, fitness experience to clients of all ages through its wellness center and CrossFit gym in Concord, CA. Its staff of lifestyle coaches and health advocates help clients achieve mind and body wellness through nutrition, exercise, and mobility. SomeThumb was hired to make aesthetic and site mapping changes that would … Continue reading →

2for1golf // Cyber Monday Case Study (Marketing Strategy)

January 15, 2013 | Posted in Retail, Sports and tagged Case Study, E-mail Campaigns, Marketing, Strategy, Web Design

2for1golf.com is an online retailer targeted to busy enthusiasts who want straightforward access to the best deals and the most savings at nearly 350 premier golf courses throughout California, Nevada, Hawaii, Oregon, Utah and Arizona. During its initial work for the company, SomeThumb designed a site optimized for the effective display of a wide product … Continue reading →

Koi Fitness // E-Commerce Solution Case Study

May 8, 2012 | Posted in Fitness, Healthcare, Sports and tagged ASP Programming, Case Study, Database Design, E-commerce, Web Design, Web Development

Koi Fitness is the Bay Area’s premier Boot Camp style training outfit; in late 2011, Somethumb was hired to conduct a web design, development, and multimedia integration that included the creation of an automated scheduling system The Problem Nearly 900 patrons of Koi Fitness, in order to schedule and pay for classes, followed a process … Continue reading →

Koi Fitness Boot Camp

February 14, 2012 | Posted in Fitness, Healthcare, Sports and tagged ASP Programming, Database Design, E-commerce, Multimedia Integration, Web Design

Koi Fitness offers boot camp style training programs to clients in the San Francisco Bay Area. Somethumb was selected for a complete website redesign, which included code development and complex e-commerce components. The site is based in ASP and features robust back-end administration tools as well as front-end embedded video integration.

MX1West Motorcycle Apparel

October 4, 2011 | Posted in Apparel, Retail, Sports and tagged jQuery, Web Design, Web Development

MX1West offers customers exclusive motorcycle apparel from Europe, with brands like Ariete and Acerbis that are used by top pros such as Josh Strang, Quinn Cody, and Johnny Campbell. Somethumb designed and developed the website, utilizing jQuery for some cool slider effects. Ride On!

2 for 1 Golf

September 1, 2011 | Posted in Retail, Sports and tagged ASP Programming, E-commerce, E-mail Campaigns, Search Engine Optimization, Web Design

Designed and developed by Somethumb, 2for1Golf.com is a highly customized, integrated E-commerce application designed to make purchasing quick and simple for busy golf enthusiasts. The organized layout facilitates the viewing of numerous product offerings and multiple variations of product display pages. Customers are easily able to buy discount Online Coupons, join the Coupon Club, purchase … Continue reading →