Category Archives: Technology

Lock it Down – Securing Your Website Today

August 12, 2014 | Posted in B2B, Technology and tagged , ,

Why Do I Need Security? You may believe that if you are not a retail website or don’t otherwise have the type of sensitive information typically sought out by criminals, you need not worry much about securing your website. But today’s attackers have evolved along with technology to the point where credit card numbers or … Continue reading

High Balance

June 10, 2014 | Posted in Apparel, Fashion, Fitness, Sports, Technology and tagged , , , ,

High Balance manufactures a line of high performance sports eyewear that look as good as they perform. With an eye toward reinvention, Somethumb developed a new website that would not only showcase and define High Balance and their spectacular line of eyewear, it would also innovate new and integrated functionality allowing for a well-deserved level … Continue reading

A Sports Vision Company Gets an Eye-Catching New Look

June 10, 2014 | Posted in Apparel, Fashion, Fitness, Sports, Technology and tagged , , , , ,

High Balance manufactures a line of high performance sports eyewear that look as good as they perform. Yet despite their good looks, the website for this fashion-forward company would hardly have warranted a second glance. With little more than a two-page online brochure, their original website was both limited and uninviting, not only in esthetics … Continue reading

The Well Dressed Website (Why Visual Content Matters to Website Design)

April 1, 2014 | Posted in B2B, Software & Services, Technology and tagged , , ,

When it comes to your website, image really is everything. The old adage about a picture being worth a thousand words holds truer today than it ever has. But that’s just the beginning of the story. You already know that it’s imperative that your web design contain some well-chosen imagery to enhance its visual appeal. … Continue reading

How to Capture AdWords leads in Salesforce – Use a Little Gravity

January 14, 2014 | Posted in Software & Services, Technology and tagged , ,

When I first heard about Gravity Forms for WordPress, I thought to myself, who would ever need anything other than a contact form on their site. This software looked so difficult to employ and really useful features were mostly undocumented. But soon I realized that this is THE software to use for extensive form data … Continue reading

3 WordPress Tricks you MUST Know!

September 10, 2013 | Posted in B2B, Technology and tagged , ,

WordPress isn’t just used for blogging anymore. Downloaded and installed on your hosting platform, it’s a fully-developed open-source CMS software tool. Written in PHP, it’s tremendously customizable, contains useful built-in functions, and developers can “hook” into the software and create “plugins” which enhance functionality. But as with any software, there are suggested requirements and a … Continue reading

Shared Hosting vs. Virtual Private Server (VPS)

August 6, 2013 | Posted in Technology and tagged , , ,

You’ve hired a design and development firm to build your e-commerce website. You’ve spent thousands of dollars and countless hours gathering content, making design decisions, finding the perfect SEO terms, and putting together your marketing plan. All testing is done and your website ready to launch. Files and database tables get moved to your hosting … Continue reading

Part III: It’s Time to Make the Right Decision About Mobile Design

July 23, 2013 | Posted in B2B, Technology and tagged , , , ,

We get it. Compared to traditional site design initiatives, adaptive and responsive design projects can feel enormous—they require more time, more budget, and they seem to provide more than you might think you need today. This is Part III of a weekly 3-part series focusing on Mobile Design, targeted at specific devices and contexts, and whether … Continue reading

Part II: When is Adaptive Design Better than Responsive Design?

July 16, 2013 | Posted in B2B, Technology and tagged , , , , ,

Most web design or marketing agencies you speak with nowadays will try to sell you on Responsive Design. This isn’t bad advice, per se—responsive design does present the most robust architecture available to make web sites viewable on any size screen by using fluid layouts, flexible image formats and scalable typography. Yet, realistically, making it … Continue reading

Part I: How to Know Whether Your Site Desperately Needs Mobile

July 9, 2013 | Posted in B2B, Technology and tagged , , ,

Tablets. Smartphones. Google Glass. The world seems obsessed with devices. Marketers would have you believe that your very survival depends on being fully-integrated with mobile. But, is that really true? We’re launching a weekly 3-part series focusing on Mobile Design and whether it’s right for your business. There is an answer. It’s not necessarily yes. … Continue reading

Experience is Key: 3 Reasons for Hiring a High-Quality Web Developer

April 9, 2013 | Posted in B2B, Software & Services, Technology and tagged , , , ,

With so many web service providers charging bottom dollar, why shouldn’t you hire someone from a classifieds site like Craigslist? It may feel insane to choose an expensive provider when the cheap labor force seems bottomless. But, in the web development market, you get what you pay for. And we can explain why. Providers tend … Continue reading

WooCommerce + WordPress (Why We Like It)

March 12, 2013 | Posted in B2B, Media, Retail, Technology and tagged , , , , , ,

It’s official. We’ve been wooed by WooCommerce, the e-commerce suite we love to use. It’s made specifically for WordPress. It’s customizable. It’s versatile. It’s seamless. It’s changed the way Somethumb helps clients do business. Customization.  Hosted solutions typically limit business owners to template designs and layouts, which impacts not only the look and feel of … Continue reading

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