High Balance

High Balance manufactures a line of high performance sports eyewear that look as good as they perform. With an eye toward reinvention, Somethumb developed a new website that would not only showcase and define High Balance and their spectacular line of eyewear, it would also innovate new and integrated functionality allowing for a well-deserved level of service and simplicity. A professional photographer was hired to better capture the beauty of each pair of sunglasses and goggles.