February 10, 2015 | Posted in B2B, Lifestyle and tagged Brand, Lifestyle, Marketing, Multimedia Integration, Planning
Recently, marketers have found that people will visit websites that cater to a potential customer’s believed lifestyle or the lifestyle they wish to have. They may want a good or service that will fit into the world they see themselves living in. If a product is aligned with that perceived sense of self, there is … Continue reading
January 13, 2015 | Posted in Apparel, B2B, Fitness, Sports and tagged Brand, Lifestyle, Marketing, Partnerships, Strategy
Building a good brand requires a lot of soul searching. Bringing a company’s clarity of purpose to employees and clients is often lacking, but is very important to do today. If customers believe they are understood and can support a company’s vision, they will more than likely spread the word about the business. Brand advocacy … Continue reading
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