Tag Archives: Marketing

“Lifestyles” Marketing Is a Great Way to Connect

February 10, 2015 | Posted in B2B, Lifestyle and tagged , , , ,

Recently, marketers have found that people will visit websites that cater to a potential customer’s believed lifestyle or the lifestyle they wish to have. They may want a good or service that will fit into the world they see themselves living in. If a product is aligned with that perceived sense of self, there is … Continue reading

What’s Trending in Brand Advocacy

January 13, 2015 | Posted in Apparel, B2B, Fitness, Sports and tagged , , , ,

Building a good brand requires a lot of soul searching. Bringing a company’s clarity of purpose to employees and clients is often lacking, but is very important to do today. If customers believe they are understood and can support a company’s vision, they will more than likely spread the word about the business. Brand advocacy … Continue reading

Trade Associations Can Drive Business Your Way

December 9, 2014 | Posted in B2B and tagged , ,

Did you know there is an association for virtually every business out there? There’s even an association for association staff (American Society of Association Executives or ASAE). Trade associations offer some great opportunities for members to make important connections with potential clients and meet people who are in the same line of business. Many associations … Continue reading

My Website is Great and Really Worth Reading!!

November 11, 2014 | Posted in B2B and tagged , ,

Did I grab you with that headline? Does it entice or invite? Is there anything that tells you anything about my services or products? I didn’t think so. In fact, part of the challenge with writing website copy is being able to convey valuable and pertinent information, and being able to do so in a … Continue reading

Precision Marketing: Look here, The light is better!

May 13, 2014 | Posted in B2B and tagged ,

“Sir, are you sure you dropped your keys here?” “No, no, I heard them fall about a block away,” “Then why on earth are you searching for them here?” “Well, because the light is so much better!” We’ve all heard one version or another of that story over the years and it always draws a … Continue reading

Part III: It’s Time to Make the Right Decision About Mobile Design

July 23, 2013 | Posted in B2B, Technology and tagged , , , ,

We get it. Compared to traditional site design initiatives, adaptive and responsive design projects can feel enormous—they require more time, more budget, and they seem to provide more than you might think you need today. This is Part III of a weekly 3-part series focusing on Mobile Design, targeted at specific devices and contexts, and whether … Continue reading

Part II: When is Adaptive Design Better than Responsive Design?

July 16, 2013 | Posted in B2B, Technology and tagged , , , , ,

Most web design or marketing agencies you speak with nowadays will try to sell you on Responsive Design. This isn’t bad advice, per se—responsive design does present the most robust architecture available to make web sites viewable on any size screen by using fluid layouts, flexible image formats and scalable typography. Yet, realistically, making it … Continue reading

Part I: How to Know Whether Your Site Desperately Needs Mobile

July 9, 2013 | Posted in B2B, Technology and tagged , , ,

Tablets. Smartphones. Google Glass. The world seems obsessed with devices. Marketers would have you believe that your very survival depends on being fully-integrated with mobile. But, is that really true? We’re launching a weekly 3-part series focusing on Mobile Design and whether it’s right for your business. There is an answer. It’s not necessarily yes. … Continue reading

Dermaplus // Rebranding, Web Site Redesign, and Print Campaign

February 26, 2013 | Posted in Fashion, Healthcare and tagged , , , , , , , ,

Dermaplus is a San Francisco-based, neighborhood skin and body spa that has been delivering beautiful skin to clients in the Marina/Cow Hollow district since 2001. Dermaplus approached SomeThumb Web Design & Development in the fall of 2012 for help with updating its web site and overall brand presentation–the project is a good example of SomeThumb’s … Continue reading

3 Reasons To Step Up Your Online Game, And To Do It Right Now

February 12, 2013 | Posted in Software & Services, Technology and tagged , , , , ,

We get it. Your web site needs some work, but you’re holding off until you can spare the money. We know it doesn’t grow on trees, and that you can think of fifty other ways to invest in your business. But we can think of a few reasons why you should take updating your web … Continue reading

2for1golf // Cyber Monday Case Study (Marketing Strategy)

January 15, 2013 | Posted in Retail, Sports and tagged , , , ,

2for1golf.com is an online retailer targeted to busy enthusiasts who want straightforward access to the best deals and the most savings at nearly 350 premier golf courses throughout California, Nevada, Hawaii, Oregon, Utah and Arizona. During its initial work for the company, SomeThumb designed a site optimized for the effective display of a wide product … Continue reading

Cyber Monday has come and gone. What have we learned?

December 11, 2012 | Posted in Retail and tagged , , ,

Many businesses wish to benefit from Cyber Monday promotions, but waiting until October to queue up November sales events makes for planning that is way too late. Well-executed post-Thanksgiving sales events—whether Black Friday, Small Business Saturday, Cyber Monday, or Giving Tuesday—require forethought that begins much earlier in the year. Tip #1: Start early and know … Continue reading

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