Tag Archives: Marketing

Creating a Fresh Brand Identity, and Making it Last

November 13, 2012 | Posted in B2B, Media, Mobile, Retail, Social Media and tagged , , , , ,

Fresh. Sharp. Impactful. Every modern brand wants to make the same impression on its users online. Yet, pleasing users by giving them the experience they expect can come at the expense of showcasing newer, better, features that you’re hoping they’ll come to like. Here’s some advice for creating an intuitive user experience while still putting … Continue reading

No Patience For Planning? No Problem?

September 11, 2012 | Posted in Mobile, Social Media, Technology and tagged , ,

No more Mapquest. No more triangulating among friends.  No more lengthy text conversations. No more wondering who’s around to meet up, where, and when. No more wishing it were easier to meet new people. Not with smartphone apps that have changed the face of meeting up with old and new friends. Have you heard of … Continue reading

Direct E-mail Marketing, Choosing a Service Provider

August 14, 2012 | Posted in Media, Software & Services and tagged , ,

We already decried the merits of e-mail marketing. We talked about how cheap, fast, and effective it is. If you’re ready to get on track and need a few tips, we can get you started with a comparison of some well-known service providers: Mail Chimp.  If you’re just looking for a mail solution, Mail Chimp … Continue reading

E-mail Marketing. It’s cheap, effective and profitable!

July 10, 2012 | Posted in B2B, Media, Software & Services and tagged ,

Don’t write off e-mail marketing yet. E-mail marketing still works; and often at costs and conversion rates that rival those of competitors. Continue reading

Consider a Text Marketing Campaign

February 14, 2012 | Posted in Mobile and tagged , ,

Not sure whether to consider a text marketing campaign?  Before making a decision, consider this—text marketing solves three critical problems not addressed by most other media: invitation, motivation, and effectiveness tracking. Invitation.  Most companies that use text messaging use phone lists from their own databases or purchased phone lists targeted to the appropriate demographics.  This … Continue reading

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