Tag Archives: Mobile Design

High Balance

June 10, 2014 | Posted in Apparel, Fashion, Fitness, Sports, Technology and tagged E-commerce, Mobile Design, Photography, Responsive Design, WordPress

High Balance manufactures a line of high performance sports eyewear that look as good as they perform. With an eye toward reinvention, Somethumb developed a new website that would not only showcase and define High Balance and their spectacular line of eyewear, it would also innovate new and integrated functionality allowing for a well-deserved level … Continue reading →

A Sports Vision Company Gets an Eye-Catching New Look

June 10, 2014 | Posted in Apparel, Fashion, Fitness, Sports, Technology and tagged Case Study, E-commerce, Mobile Design, Photography, Responsive Design, WordPress

High Balance manufactures a line of high performance sports eyewear that look as good as they perform. Yet despite their good looks, the website for this fashion-forward company would hardly have warranted a second glance. With little more than a two-page online brochure, their original website was both limited and uninviting, not only in esthetics … Continue reading →

Part III: It’s Time to Make the Right Decision About Mobile Design

July 23, 2013 | Posted in B2B, Technology and tagged Marketing, Mobile Design, Planning, Responsive Design, Strategy

We get it. Compared to traditional site design initiatives, adaptive and responsive design projects can feel enormous—they require more time, more budget, and they seem to provide more than you might think you need today. This is Part III of a weekly 3-part series focusing on Mobile Design, targeted at specific devices and contexts, and whether … Continue reading →

Part II: When is Adaptive Design Better than Responsive Design?

July 16, 2013 | Posted in B2B, Technology and tagged Marketing, Mobile Design, Planning, Responsive Design, Strategy, Web Development

Most web design or marketing agencies you speak with nowadays will try to sell you on Responsive Design. This isn’t bad advice, per se—responsive design does present the most robust architecture available to make web sites viewable on any size screen by using fluid layouts, flexible image formats and scalable typography. Yet, realistically, making it … Continue reading →