Tag Archives: Strategy

What’s Trending in Brand Advocacy

January 13, 2015 | Posted in Apparel, B2B, Fitness, Sports and tagged Brand, Lifestyle, Marketing, Partnerships, Strategy

Building a good brand requires a lot of soul searching. Bringing a company’s clarity of purpose to employees and clients is often lacking, but is very important to do today. If customers believe they are understood and can support a company’s vision, they will more than likely spread the word about the business. Brand advocacy … Continue reading →

Trade Associations Can Drive Business Your Way

December 9, 2014 | Posted in B2B and tagged Corporate Identity, Marketing, Strategy

Did you know there is an association for virtually every business out there? There’s even an association for association staff (American Society of Association Executives or ASAE). Trade associations offer some great opportunities for members to make important connections with potential clients and meet people who are in the same line of business. Many associations … Continue reading →

My Website is Great and Really Worth Reading!!

November 11, 2014 | Posted in B2B and tagged Corporate Identity, Marketing, Strategy

Did I grab you with that headline? Does it entice or invite? Is there anything that tells you anything about my services or products? I didn’t think so. In fact, part of the challenge with writing website copy is being able to convey valuable and pertinent information, and being able to do so in a … Continue reading →

Lock it Down – Securing Your Website Today

August 12, 2014 | Posted in B2B, Technology and tagged Hosting, Security, Strategy

Why Do I Need Security? You may believe that if you are not a retail website or don’t otherwise have the type of sensitive information typically sought out by criminals, you need not worry much about securing your website. But today’s attackers have evolved along with technology to the point where credit card numbers or … Continue reading →

Breaking Up is Hard to Do (How to Recover from Losing a Client)

March 11, 2014 | Posted in B2B and tagged Strategy

“This isn’t working out.” No matter who they’re coming from or what the context, those are four simple words no one wants to hear. At a minimum, they indicate that something is very wrong; more often than not, they signify the end of a relationship. And whether that relationship is with your high school crush … Continue reading →

Why a Boutique Web Design Firm May Be Right for You

December 9, 2013 | Posted in B2B and tagged Strategy

There’s no denying it, the time has come. You have outgrown your current website – it no longer adequately reflects who you are, what you do, or the image you want your company to project. Perhaps it never did. You’re ready to take the next step, to invest in a new design that will refresh … Continue reading →

Episcopal Charities // Web Design, WordPress Development Case Study

November 12, 2013 | Posted in Healthcare, Non-Profit, Religious and tagged Case Study, Corporate Identity, Strategy

Overview Episcopal Charities, a Bay area non-profit organization established in 1977, has led the charge by servicing those in need, from the poor and hungry to the disadvantaged and displaced. They have successfully advocated for thousands in need over the decades by addressing the root causes of poverty through the funding of various charitable agencies … Continue reading →

Shared Hosting vs. Virtual Private Server (VPS)

August 6, 2013 | Posted in Technology and tagged E-commerce, Hosting, Planning, Strategy

You’ve hired a design and development firm to build your e-commerce website. You’ve spent thousands of dollars and countless hours gathering content, making design decisions, finding the perfect SEO terms, and putting together your marketing plan. All testing is done and your website ready to launch. Files and database tables get moved to your hosting … Continue reading →

Part III: It’s Time to Make the Right Decision About Mobile Design

July 23, 2013 | Posted in B2B, Technology and tagged Marketing, Mobile Design, Planning, Responsive Design, Strategy

We get it. Compared to traditional site design initiatives, adaptive and responsive design projects can feel enormous—they require more time, more budget, and they seem to provide more than you might think you need today. This is Part III of a weekly 3-part series focusing on Mobile Design, targeted at specific devices and contexts, and whether … Continue reading →

Part II: When is Adaptive Design Better than Responsive Design?

July 16, 2013 | Posted in B2B, Technology and tagged Marketing, Mobile Design, Planning, Responsive Design, Strategy, Web Development

Most web design or marketing agencies you speak with nowadays will try to sell you on Responsive Design. This isn’t bad advice, per se—responsive design does present the most robust architecture available to make web sites viewable on any size screen by using fluid layouts, flexible image formats and scalable typography. Yet, realistically, making it … Continue reading →

Part I: How to Know Whether Your Site Desperately Needs Mobile

July 9, 2013 | Posted in B2B, Technology and tagged Marketing, Mobile, Planning, Strategy

Tablets. Smartphones. Google Glass. The world seems obsessed with devices. Marketers would have you believe that your very survival depends on being fully-integrated with mobile. But, is that really true? We’re launching a weekly 3-part series focusing on Mobile Design and whether it’s right for your business. There is an answer. It’s not necessarily yes. … Continue reading →

How Web Clients Can Help Control Project Costs and Timelines

June 11, 2013 | Posted in B2B and tagged Planning, Strategy

We’ll tell you a secret: nearly every web services provider sizes prospective clients up before creating an estimate. Experienced firms know that prospective clients who seem organized, decisive, and savvy, up-front, are more likely to see their projects run on time and on budget—clients like this get better pricing. Similarly, prospective clients who seem unfocused, … Continue reading →